In March 2010 the Rumelhart Prize selection committee and the Glushko-Samuelson Foundation set out to create a bronze medallion that would be awarded to past, present and future winners. David T. Waller, a renowned artist and sculptor based in London, was commissioned to design the medal. Using photos obtained from Rumelhart’s former students and collaborators the artist fused the scientist’s memorable features with his customary pose before answering a question where he would caress his beard with his fingers. The design for reverse side of the medallion was selected from 40 original drawings by the artist. The final choice shows two heads in profile looking at one another into the center. Waves and flowing lines connect the heads to represent communication and understanding. In the centre is a version of the ‘Psy’ symbol which is harmonized with more curves or waves recognizable in graphs and tables showing results of surveys and experiments. Prof. Rachel Wu, cognitive scientist and artist, provided invaluable assistance to the design effort and presentation.